A Perfectly Cromulent Politics Blog
When procrastinating from law school, I write about politics, tech, or whatever else I'm interested in. Feel free to tweet me up (@devinjohnston).
When procrastinating from law school, I write about politics, tech, or whatever else I'm interested in. Feel free to tweet me up (@devinjohnston).
Posted by Devin Johnston on February 9th, 2010
In this video, Hank Green of the vlogbrothers discusses the overt hypocrisy of brands. He discusses how large corporations establish multiple brands in order to market products to different ideological groups, often diametrically opposed in interest to one another, yet the brands do not actually reflect the values of the corporation. Indeed, corporations in a capitalist society have only one value: make more money. In achieving this objective, marketers create the illusion of ideologies surrounding a brand identity. This constructed identity is, in fact, simply a way for the marketer to overcome our mistrust (which is well deserved) of faceless, exploitative corporations.
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